Whether your company provides products or services, your marketing plan is essential to your success. Use this marketing plan template with our expert advice.
Market Research & Planning
Ready to grow? Research the market, conduct competitive analysis, and try out our marketing plan template to formalize your own marketing plans.
A competitive analysis allows you to identify your competitors and evaluate their respective strengths and weaknesses.
To run a business, you must know your market thoroughly. This article offers small businesses on a tight budget five cost-effective market research tips.
Follow this suggested checklist to complete all must-do's before opening your business and marketing it to your customers.
Pricing strategies and the price you charge your customer have a direct impact on the success of your business. Read these Q&As on pricing.
Customer segmentation is understanding customers' unique characteristics and behaviors. Evaluate your customers against five criteria discussed in this article.
When you need to determine the price for your products and services, beware of the common pricing mistakes described in this article.